brandrelationships.com

Tasks

Make the site mobile device friendly.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.tippinggardner.com/

Character length : 23

Title

Home | Tipping Gardner

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.tippinggardner.com/brand_strategy_architecture ("Brand Strategy + Architecture")
http://www.tippinggardner.com/.. /brand_strategy ("Brand Strategy")
http://www.tippinggardner.com/.. /brand_architecture ("Brand Architecture")
http://www.tippinggardner.com/.. /brand_story_workshop ("Brand Story Workshop™")
http://www.tippinggardner.com/.. /brand_personas ("Brand Personas")
http://www.tippinggardner.com/.. /innovation_and_brand_extension ("Innovation and Brand Extension")
http://www.tippinggardner.com/brand_strategy_architecture/research ("Research")
http://www.tippinggardner.com/.. /brand_engagement ("Brand Engagement")
http://www.tippinggardner.com/verbal_strategy_naming ("Verbal Strategy + Naming")
http://www.tippinggardner.com/verbal_strategy_naming/verbal_strategy ("Verbal Strategy")
http://www.tippinggardner.com/verbal_strategy_naming/naming ("Naming")
http://www.tippinggardner.com/.. /taglines_copywriting ("Taglines + Copywriting")
http://www.tippinggardner.com/visual_identity_design ("Visual Identity + Design")
http://www.tippinggardner.com/.. /logo_visual_identity_design ("Logo + Visual Identity Design")
http://www.tippinggardner.com/.. /web_app_icon_design ("Web, App + Icon Design")
http://www.tippinggardner.com/.. /packaging_and_retail_design ("Packaging and Retail Design")
http://www.tippinggardner.com/.. /video_3d_animation ("Video, 3D, + Animation")
http://www.tippinggardner.com/.. /brand_asset_management ("Brand Asset Management")
http://www.tippinggardner.com/.. /blue_sky_thinking ("Blue Sky Thinking")
http://www.tippinggardner.com/clients_sectors ("Clients + Sectors")
http://www.tippinggardner.com/clients_sectors/adirondack_museum ("Adirondack Museum")
http://www.tippinggardner.com/clients_sectors/avaya ("Avaya")
http://www.tippinggardner.com/clients_sectors/brandweek ("BrandWeek")
http://www.tippinggardner.com/clients_sectors/brastilo ("Brastilo")
http://www.tippinggardner.com/clients_sectors/dell ("Dell")
http://www.tippinggardner.com/clients_sectors/dow_agro ("Dow Agro")
http://www.tippinggardner.com/clients_sectors/elsevier ("Elsevier")
http://www.tippinggardner.com/clients_sectors/fortune ("Fortune")
http://www.tippinggardner.com/clients_sectors/goretex ("GoreTex")
http://www.tippinggardner.com/clients_sectors/maptek ("Maptek")
http://www.tippinggardner.com/clients_sectors/nyfa_artspire ("NYFA - Artspire")
http://www.tippinggardner.com/clients_sectors/peer_1 ("Peer 1")
http://www.tippinggardner.com/clients_sectors/pfizer ("Pfizer")
http://www.tippinggardner.com/clients_sectors/stirrings ("Stirrings")
http://www.tippinggardner.com/clients_sectors/streamsong ("Streamsong")
http://www.tippinggardner.com/clients_sectors/symbol_technologies ("Symbol Technologies")
http://www.tippinggardner.com/clients_sectors/time_inc ("Time Inc.")
http://www.tippinggardner.com/clients_sectors/tizen ("Tizen")
http://www.tippinggardner.com/clients_sectors/wilmington_trust ("Wilmington Trust")
http://www.tippinggardner.com/brand_chorus ("Brand Chorus")
http://www.tippinggardner.com/brand_strategy_architecture
http://www.tippinggardner.com/clients_sectors/nyfa_artspire
http://www.tippinggardner.com/clients_sectors ("Clients + Cases")
Expand

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Home | Tipping Gardner

Character length : 22

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	8	0	0	0	0

Heading structure in the source code

<H2> Brand Strategy + Architecture
<H2> Verbal Strategy + Naming
<H2> Visual Identity + Design
<H2> Clients + Cases
<H2> Brand Chorus
<H2> About
<H2> TG Blog
<H2> Contact Us

Word cloud

brand11
strategy6
design5
verbal3
naming3
identity3
architecture3
visual3
clients2
chorus2
blog2

Keyword matrix

word	title	descriptions	heading
brand
strategy
design
verbal
naming
identity

Two Word cloud

strategy naming2
verbal strategy2
brand strategy2
identity design2

Three Word cloud

visual identity design2

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 16 images on this web page.

Alternate attributes for the following 7 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

7.10

Flesch Reading Ease

48.30

Coleman Liau Index

12.00

Automated Readability Index (ARI)

5.60

Dale–Chall Readability

10.00

SMOG Index

7.70

Spache Readibility

5.00

Number of letters

772

Number of words

141

Number of sentences

Average words per sentences

Number of syllables

260

Syllables in words

259

Average syllables in words

1.84

Number of words in first three syllables

Percentage of word / syllables

24.82

Words not in Dale-Chall easy-word list

103

Words not in Spache easy-word list

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 1090px wide display!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 1.3 seconds have passed until the page started to load.

Loading time

4,214 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://www.tippinggardner.com/?css=global/style.css.v.1383320097

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.tippinggardner.com/js/modernizr-1.7.min.js
http://www.tippinggardner.com/js/plugins.js
http://www.tippinggardner.com/js/script.js
http://www.tippinggardner.com/js/jquery.tweetable.1.7.min.js

File size of all javascript files combined

474.14KB

Javascript minifying

You can save 2.1KB (18% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.tippinggardner.com/?css=global/style.css.v.1383320097

File size of all css files combined

129.43KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

28.30KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.tippinggardner.com/images/interface/bkgd_search.png	Expiry time is not specified
http://www.tippinggardner.com/images/interface/btn_home.png	Expiry time is not specified
http://www.tippinggardner.com/images/interface/btn_search.png	Expiry time is not specified
http://www.tippinggardner.com/images/interface/icon_facebook.gif	Expiry time is not specified
http://www.tippinggardner.com/images/interface/icon_linkedin.gif	Expiry time is not specified
http://www.tippinggardner.com/images/interface/icon_twitter.gif	Expiry time is not specified
http://www.tippinggardner.com/images/interface/logo.png	Expiry time is not specified
http://www.tippinggardner.com/images/interface/paging_off.png	Expiry time is not specified
http://www.tippinggardner.com/images/interface/paging_on.png	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/AASHE_home.png	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/At_TG.png	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/The_day_we_met_Andy.png	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/bc.png	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/ib.png	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/img_home-about.jpg	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/img_home-blog.jpg	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/img_home04.jpg	Expiry time is not specified
http://www.tippinggardner.com/.. /img_home_brandchorus.jpg	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/img_home_clients.jpg	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/img_home_strategy.jpg	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/img_home_verbal.jpg	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/img_home_visual.jpg	Expiry time is not specified
http://www.tippinggardner.com/images/uploads/mopria.png	Expiry time is not specified
http://www.tippinggardner.com/js/jquery.tweetable.1.7.min.js	Expiry time is not specified
http://www.tippinggardner.com/js/modernizr-1.7.min.js	Expiry time is not specified
http://www.tippinggardner.com/js/plugins.js	Expiry time is not specified
http://www.tippinggardner.com/js/script.js	Expiry time is not specified
https://cdn.syndication.twimg.com/.. /448107662987636736?callback=__twttr.call...	5 minutes
https://syndication.twitter.com/settings	10 minutes
http://platform.twitter.com/widgets.js	30 minutes
http://www.google-analytics.com/ga.js	2 hours

Speed test – Images

File size of all images combined

1.87MB

Image optimisation

You can save 238.3KB (32% compression) by optimising the images below:

By lossless compressing the http://www.tippinggardner.com/images/uploads/bc.png you can save 55.7KB (18%) data.
By lossless compressing the http://www.tippinggardner.com/images/uploads/AASHE_home.png you can save 32.1KB (33%) data.
By lossless compressing the http://www.tippinggardner.com/images/uploads/ib.png you can save 29.7KB (51%) data.
By lossless compressing the http://www.tippinggardner.com/images/uploads/mopria.png you can save 28.3KB (51%) data.
By lossless compressing the http://www.tippinggardner.com/images/uploads/At_TG.png you can save 25.4KB (50%) data.
By lossless compressing the http://www.tippinggardner.com/images/uploads/img_home04.jpg you can save 25KB (32%) data.
By lossless compressing the https://pbs.twimg.com/.. /TippingGardner_Icon_bigger.jpg you can save 13.8KB (86%) data.
By lossless compressing the https://pbs.twimg.com/.. /ldvlYPFd?format=jpg&name=800x419 you can save 3.4KB (13%) data.
By lossless compressing the http://www.tippinggardner.com/images/uploads/img_home_strategy.jpg you can save 3.3KB (51%) data.
By lossless compressing the http://www.tippinggardner.com/images/uploads/img_home_visual.jpg you can save 2.2KB (48%) data.
By lossless compressing the http://www.tippinggardner.com/images/uploads/img_home-blog.jpg you can save 2.2KB (52%) data.
By lossless compressing the http://www.tippinggardner.com/images/uploads/img_home_clients.jpg you can save 1.8KB (49%) data.
By lossless compressing the http://www.tippinggardner.com/images/uploads/img_home_verbal.jpg you can save 1.7KB (45%) data.
By lossless compressing the http://www.tippinggardner.com/images/uploads/img_home-about.jpg you can save 1.6KB (46%) data.
By lossless compressing the http://www.tippinggardner.com/.. /img_home_brandchorus.jpg you can save 1.3KB (32%) data.
By lossless compressing the http://www.tippinggardner.com/images/interface/btn_search.png you can save 1.1KB (54%) data.
By lossless compressing the http://www.tippinggardner.com/images/interface/icon_twitter.gif you can save 1KB (80%) data.
By lossless compressing the http://www.tippinggardner.com/images/interface/icon_facebook.gif you can save 1,023B (81%) data.
By lossless compressing the http://www.tippinggardner.com/images/interface/icon_linkedin.gif you can save 1,021B (79%) data.
By lossless compressing the https://pbs.twimg.com/.. /tc7XPDCi_bigger.jpg you can save 1,003B (34%) data.
By lossless compressing the http://www.tippinggardner.com/images/interface/btn_home.png you can save 970B (72%) data.
By lossless compressing the https://pbs.twimg.com/.. /QGaAYux6_normal.jpg you can save 928B (50%) data.
By lossless compressing the https://pbs.twimg.com/.. /0bfh41Q0_bigger.jpg you can save 920B (36%) data.
By lossless compressing the http://www.tippinggardner.com/images/interface/bkgd_search.png you can save 893B (65%) data.
By lossless compressing the http://www.tippinggardner.com/images/interface/paging_off.png you can save 853B (87%) data.
By lossless compressing the http://www.tippinggardner.com/images/interface/paging_on.png you can save 849B (87%) data.
By lossless compressing the http://www.tippinggardner.com/images/interface/logo.png you can save 676B (14%) data.

Links

We found a total of 52 different links.
Internal links: 51
External links: 1

External links:

Link text (anchor)	Link strength
Tweets by @mehtip

Internal links:

Link text (anchor)	Link strength
http://www.tippinggardner.com
Brand Strategy + Architecture
Brand Strategy
Brand Architecture
Brand Story Workshop™
Brand Personas
Innovation and Brand Extension
Research
Brand Engagement
Verbal Strategy + Naming
Verbal Strategy
Naming
Taglines + Copywriting
Visual Identity + Design
Logo + Visual Identity Design
Web, App + Icon Design
Packaging and Retail Design
Video, 3D, + Animation
Brand Asset Management
Blue Sky Thinking
Clients + Sectors
Adirondack Museum
Avaya
BrandWeek
Brastilo
Dell
Dow Agro
Elsevier
Fortune
GoreTex
Maptek
NYFA - Artspire
Peer 1
Pfizer
Stirrings
Streamsong
Symbol Technologies
Time Inc.
Tizen
Wilmington Trust
Brand Chorus
Blog
About
Contact
http://www.tippinggardner.com/brand_strategy_architecture
http://www.tippinggardner.com/clients_sectors/nyfa_artspire
Clients + Cases
TG Blog
Twitter
Facebook
LinkedIn

Website security

209.240.81.185

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

Sites on same ip

newtechcompany.net

carmelweekdayschool.org

investinarvada.org

shworksheets.com

azhousesales.com

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H2 : About, ( 643px from top )
H2 : TG Blog, ( 643px from top )
H2 : Brand Strategy + Architecture, ( 644px from top )
H2 : Verbal Strategy + Naming, ( 644px from top )
H2 : Visual Identity + Design, ( 644px from top )
H2 : Clients + Cases, ( 644px from top )
H2 : Brand Chorus, ( 644px from top )
H2 : Contact Us, ( 797px from top )

Typos

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SEO report of brandrelationships.com